SEO tweaking - Selling Digital Products With PayPal

3.1.1 SEO tweaking

SEO stands for Search Engine Optimization and it is strictly connected with the page title, the page description and the keywords that a web page may have.
SEO is needed because you need targeted traffic from all the search engines in order to sell your products. No traffic = no selling.
The classic error is to consider your needs and not the needs of your visitors. You should focus on your visitors.
How a visitor can reach your page?
Find the right keywords for your product and choose a nice product name that fits on your visitor's needs.
Keep in mind that the majority of the traffic is made by Google and Yahoo search engines.
You should focus your efforts to be at the first positions when someone writes at the search engines your selected keywords.

We will immediately start with two examples :

<head>
  <title> BUY EBOOK : How to create a Lego 
  video cartoon </title>
  <meta name="description" 
  content="Ebook that shows you how to create 
  a video cartoon with LEGO">
  <meta name="keywords" content="cheap Ebook Cartoon 
  buy video lego bricks frames movie film photos">
  <meta http-equiv="Content-Type" 
  content="text/html; charset=iso-8859-1">
  <LINK href="css/BlueStyle.css" 
  rel="stylesheet" type="text/css">
</head>

Good listing

<head>
  <title> EBOOK : Lego Cartoon </title>
  <meta name="description" 
  content="Ebook ebooks videos lego lego legos">
  <meta name="keywords" content="Ebook ebooks 
  books videos lego lego legos">
  <meta http-equiv="Content-Type" 
  content="text/html; charset=iso-8859-1">
  <LINK href="css/BlueStyle.css" 
  rel="stylesheet" type="text/css">
</head>

Bad listing

The bad listing has duplicated keywords and the description of the page looks similar to the keywords.
Repeating a keyword is not a trick any more.

Humanize your pages instead, and fill them with right and honest content.
That should make the difference. I hope that you got the point here. So now you know what to write on your web page and how to write it correctly. We have spoken for quality of content but this is the only 'quality' that you have to care about ?

<< Previous section

Table of contents

Next section >>